Our Mission
Making the female economy grow faster by simplifying financial decisions and actions.
As we started SALT, we spoke to hundreds
of women about women, money, choices.
This is what they told us…
Its truly liberating for women when you can finally understand what money means and how and what you can do with your money.Masaba GuptaActor, Fashion Designer, Founder of House of Masaba
Fact!
Only 22.9% of technical roles in India are held by women. - World Economic Forum, 2021
The (Rural) women have always been excluded from the financial sector. And they said to us — don’t give us poor solutions because we are poor. Give us smart solutions.Chetna Gola SinhaFounder, Mann Deshi Bank & Foundation
Fact!
Globally, the loss in human capital wealth due to gender inequality is estimated at $160.2 trillion if we simply assume that women would earn as much as men. - World Bank, 2018
When you talk about money, you hit at the heart of patriarchy.Karuna NandyLawyer, Supreme Court
Fact!
Women in India, earn 19% less than men on average - Monster Salary Index, 2019
Often money gives you the power to say no. I have made difficult choices in life and work, and yet I have said no to work that didn’t resonate with me. For me that is freedom. But a better sense of finances would have surely helped.Nandita DasFilmmaker, Actor, Social Advocate
Fact!
In low- and lower-middle income countries, women account for less than 30% of human capital wealth - World Bank, 2018
Money has much more power than just buying. It’s connected to all types of power. Your entire being, your ability to exist is paralysed without money.Swarnamalya GaneshActor, Dance Historian, Choreographer
Fact!
India is the 6th worst country in terms of the gender gap with respect to economic participation and opportunity - World Economic Forum, 2021
Financial freedom for me is not earning another rupee for the rest of your life, but still being able to maintain your current lifestyle.Kiran ManralWriter, Author, Novelist
Fact!
Only 46-49% of the wage gap between men and women for similar positions has been closed till date. - World Economic Forum, 2021
Women have always held the reigns of household finances. I think that in essence women are intrinsically good at money management. We have just been told for too long that somebody else has to manage serious stuff like money.Mini MenonCo-Founder & Editor, Live History India
Fact!
India has 5.9 million women investors with ₹4.5 trillion worth of assets under management. - CAMS study
Money is the only human-made thing that invokes visceral responses the way food or lightening do. To me that is nothing short of magical.Aditi SholapurkarCo-Founder, SALT
Fact!
On average, women’s investment returns outperformed their male counterparts by 0.4%. - Fidelity 2021
Growing up, I observed that my mom made all 4 digit kind of decisions. On the other hand, my dad made all the 5 digit+ decisionsDisha AgarwalFounder, WildMoss Clothing
Fact!
Female Founders Raised Just 2% of Venture Capital Money in 2021 - Bloomberg
Money is an enabler that allows me to have a joyful lifestyle and create empowering opportunities for others too.Shilpa AjwaniStrategy Consultant, Leadership Advisor
Fact!
7 out of 10 women wish they had started investing their savings earlier. - Fidelity 2021
We realised through the conversations and research we were doing that there is a huge gap for young millennials and GenZ women. The first battle with finances is an emotional battle, not a knowledge battle. No one seems to be addressing that.Chaitra ChidanandCo- Founder, SALT
Fact!
Female labour force participation rates in India have consistently been on a decline since 2005 (32%) to just 19% in 2021. - International Labour Organisation
Financial Literacy a tool of power, independence and freedom, especially for women. Nothing can be more important than this for India to realise its ambition to be a $5 Trillion economy.Monica JasujaFintech and Payments Product Leader
Fact!
Female Founders Raised Just 2% of Venture Capital Money in 2021 - Bloomberg
The female economy will grow more in this decade than it has throughout human history.Shinjini KumarCo-Founder, SALT
Fact!
Human capital wealth could increase by 21.7 percent globally, and total wealth by 14.0 percent with gender equality in earnings. - World Bank, 2018